Creativity primarily involves

Creativity is the ability to generate innovative ideas and manifest them from thought into reality. It is considered as cognitive ability to produce something original by producing a fresh perspective. 

• Creativity is the phenomenon whereby imaginative and original ideas are turned into a productive way.

Key Points

​Characteristics of creativity:

• It is the ability possessed by people who are creative, persistent, and imaginative.
• Creativity is a cognitive ability to produce something original by offering a fresh perspective.
• It is related to divergent thinking which refers to a way of solving problems by more than one approach.
• It is goal-directed thinking which is unusual, novel, and useful and includes brainstorming and out-of-the-box thinking.

Hence, it can be concluded that Creativity primarily involves divergent thinking.

Additional Information

• Convergent thinking: the opposite of divergent thinking, the capacity to narrow in on the single “correct” answer or solution to a given question or problem (e.g., giving the right response on intelligence tests).
• Divergent thinking: the opposite of convergent thinking, the capacity for exploring multiple potential answers or solutions to a given question or problem (e.g., coming up with many different uses for a common object.