In the communication process, when the sender and the receiver interchange their roles in respect of sending and receiving the message, it is called

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In the communication process, when the sender and the receiver interchange their roles in respect of sending and receiving the message, it is called

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Official Paper 1: Held on 24 Sep 2020 Shift 1

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Universal model.
Transactional model.
Singular-flow model.
Pluralistic model.

Answer 1

In the communication process, when the sender and the receiver interchange their roles with respect to sending and receiving the message, it is called the Transactional model.

Model of communication	Characteristics
Universal model	It consists of five components, Sender, Massage, Channel, Receiver, and Feedback. All these components help to improve the communication skill
Transactional model	Transactional is the most dynamic of communication models. One notable feature of this model is the move from referring to people as senders and receivers to referring to people as communicators. This implies that communication is achieved as people both send and receive messages. Here communication is a cooperative activity in which communicators co-create the process, outcome, and effectiveness of the interaction.
Singular-flow model	It is also known as the linear or transmission model It is a one-way transmission of massage There is no feedback

Therefore, option 2 is the correct answer.

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In the communication process, when the sender and the receiver interchange their roles in respect of sending and receiving the message, it is called

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