The habit of the people to analyse the information completely and interpreting, it is called as ..........

The correct answer is - Selective retention

Key Points

• Selective retention
  • This refers to the process by which individuals tend to retain information that is consistent with their beliefs or attitudes.
  • It involves the ability of people to store and recall certain pieces of information while ignoring others.
  • Selective retention plays a significant role in decision-making as it filters out irrelevant data and focuses on meaningful content.
  • For example, a consumer might remember advertisements or product details that align with their preferences, while forgetting others.

Additional Information

• Selective attention
  • It is the ability to focus on certain stimuli while ignoring others in the environment.
  • This often occurs when individuals concentrate on information that is relevant to their needs or goals.
• Selective distortion
  • It refers to the tendency of individuals to interpret information in a way that aligns with their pre-existing beliefs.
  • Selective distortion can lead to biased or skewed understanding of facts.
• Self-actualisation
  • This is a concept from Maslow's hierarchy of needs, describing the process of realizing one's full potential.
  • It is more related to personal growth and fulfillment, not information processing.