The reification of stereotypes is made possible by communication through the use of

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UGC NET Paper 1: Held on 23rd Oct 2022 Shift 2
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  1. Social equivalence
  2. Personal attributes
  3. Language
  4. Ideological linearity

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Option 3 : Language
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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A stereotype is a widely held, simplified, and essentialist belief about a specific group.

Important Points

  • Recent research has suggested that interpersonal communication may be an important source of stereotype maintenance.
  • When communicated through a chain of people, stereotype-relevant information tends to become more stereotypical.
  • Thus confirming the stereotypes held by recipients of communication.

Stereotyping

  • It is the result of our tendency to overestimate the degree of association between group membership and psychological attributes.
  • Linguistic stereotypes are an existent form of discrimination.
  • Languages are criticized and mocked due to the connection between language and cultural character.
  • Thus, language is significantly related to the identity of the speakers.
  • Research shows that the use of language contributes in a subtle but powerful way to the representation of stereotypes, that is, to positive perceptions of ingroup members and negative perceptions of outgroup members by receivers of these messages.
  • Recent research has also suggested that interpersonal communication may be an important source of stereotype maintenance. 
  • When communicated through a chain of people, stereotype-relevant information tends to become more stereotypical, thus confirming the stereotypes held by recipients of communication.

Key Points

  •  The reification of stereotypes is made possible by communication through the use of language and symbols.
  • Language plays a crucial role in shaping and perpetuating stereotypes by providing a means to express and reinforce them. Through language, stereotypes can be communicated, shared, and internalized, leading to their reification or treatment as fixed and unquestionable truths.
  • Communication through language allows stereotypes to be expressed and transmitted from one person or group to another.
  • Words, phrases, and narratives associated with stereotypes can become deeply ingrained in social discourse, media representations, and everyday conversations.
  • This constant reinforcement through communication can solidify stereotypes in people's minds, leading to their acceptance and perpetuation.
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